MARKETING SYSTEMS YOU OWN · LOCAL & SERVICE BUSINESSES · SE QLD
You're spending more on marketing than ever, and you still can't tell what's working.
I build you a marketing system you own outright. It's yours to keep, and it keeps bringing in work.
Own your marketing. Stop renting it.
FIG. 01 / WHAT'S ACTUALLY WRONG
The leads dried up, and nobody can tell you why.
The ads that used to bring people in went quiet. Maybe it happened the week you fired the agency, or the month after a marketing hire didn't work out, or when a new competitor showed up and started taking your customers. The reports still arrive. They just don't answer the one question that matters: what's actually working.
If you stopped paying tomorrow, the whole thing would vanish. The account, the creative, the leads, all of it. Back to square one. You don't own the machine bringing people to your door. You're renting it, and the rent never stops.
That's not your fault. It's how the model was sold to you: pay every month, and the day the payments stop, so does everything you paid for. Years of cheques, and nothing you get to keep.
There's another way to build it. One where the numbers tell you the truth and the system is yours. I wrote one tradie a single email last dead season: 46 jobs booked off his old customer list, no ad spend, and that list is his to use again any time. And AI just made it cheap enough for a business your size to own the whole machine outright.
FIG. 02 / THE OWNED SYSTEM
The Owned System
Audit. Install. Run. Built once, owned by you, sharper every month.
First we find what's broken, before you spend another dollar. Most businesses don't have an ads problem. It's usually the offer, who you're aiming at, or what you're saying. You'll see which one is costing you customers.
Then we build it: the offer, the words, the ads, the follow-up. AI does the grunt work fast, and the ads are written to actually get people to buy. Take it all at once, or one piece at a time. Either way it's yours, the accounts, the ads, the lot.
Then you run it, and it sharpens every month. Most owners keep me on a light retainer to tune it. Some run it themselves, because it's built to be simple. Either way you own it, accounts and all.
FIG. 03 / WHY NOW
AI changed the math. And the platform isn't on your side.
Big companies have always owned their marketing. They had the team and the budget. You had to rent yours, and you lost it the day you stopped paying. A real system now costs less to own outright than an agency costs to rent for a year. That's why a business your size can finally own this.
The AI running your ads has a boss, and it's the platform that signs its cheques. The same automation in your account is built to spend your budget winning back people who'd have bought anyway, then log it as new growth. An independent study of 55,661 campaigns (Wicked Reports, 2025) found it nearly doubled the cost of a real new customer, from $257 to $528, while the dashboard stayed green the whole time. Meta shipped 83 changes to its ad platform last year alone. The machine is tuned to the platform's bottom line, not yours.
Everyone's got the same AI now. The rare part is knowing what to say, and who to say it to, so it sells. And having someone working for you, not the platform, watching what really happens, not just what Meta reports. Their AI works for them. Mine works for you.
The AI doesn't decide what sells. I do.
Sources: Advantage+ new-customer cost across 55,661 campaigns, Wicked Reports 2025. Meta ad-platform change count, Jon Loomer 2025.
FIG. 04 / WHO'S BEHIND IT
I'm in the accounts every week.
I put tens of thousands of dollars through Meta every week, running campaigns for trades, clinics, gyms, and local service businesses (and the occasional online founder). So when I tell you what's working, it's what I'm watching happen, or fail to, this week, with real money on the line. Not a tidy case study from 2019.
One sparky I work with sent a single email that I wrote for him in a dead season, when the phone had gone quiet and the work had dried up. It booked him 46 jobs, off a list of past customers we'd built. No ad spend. An asset he owns, earning in the month he needed it most.
A founder handed me an account that wasn't paying its way. I rebuilt the ads around a longer one built on her own story, so people with the same problem saw themselves in it. They started getting customers at close to half what each sale used to cost.
Run that much spend across that many industries and you learn the thing most people miss: the same few basics decide whether the phone rings, in every one of them. That's why I build on the kind of selling that's been getting people to pick up the phone and buy for a hundred years, long before any platform existed. This July I'm on stage at the SE QLD Marketing Summit, pulling apart why most Meta ads stop working, and what to do about it on Monday.
FIG. 05 / WHERE TO START
Start by finding your leak.
Give me your account, or just the ad you're running now, and I'll run my system over it and show you the one thing costing you the most customers, and what to do about it. It's the same teardown I'd run for a paying client. You get it free.
- A teardown of your offer, your message, the page people land on, and your ads, all in one place.
- The one thing costing you the most customers, named plainly.
- The fix, ranked, so you know what to do first.
- Yours to keep and act on, whether we work together or not.
It's free for a simple reason. Some owners take the teardown and fix it themselves. Some hand it to me to build. Both are good outcomes as far as I'm concerned, and either way you walk away knowing exactly what's wrong.
This isn't for you if you want to hand it off and never see how it works. The whole point is that you end up owning it, not renting it forever.
I cap these at a handful a month, because a real teardown takes real time and I won't rush them. First in, first served.
FIG. 06 / STRAIGHT ANSWERS
FIG. 07 / WHAT I BUILD ON
- You keep everything you build: the accounts, the ads, the data, all of it, the day I leave.
- Meta keeps changing the rules. What makes people buy doesn't.
- What you own, you can use again. Paid ads stop the day you stop paying.
- AI is fast, but it still needs someone who knows what sells telling it what to do.
- You should be able to see exactly how your marketing works, not just pay a bill and hope.
- The point is you don't need me forever.
FIG. 08 / NEXT STEP
Stop guessing what's costing you customers.
Send me your account, or just the ad you're running now, and I'll show you the one fix that matters most. It's free, no pitch unless you ask, and I only take a handful a month. If you want one this month, now's the time.
FIG. 09 / WRITING
Want to see how I think first? Read along.
Every week I pull a real campaign apart: the fix that moved the money, the leak that was draining the budget, and what Meta's automation does while the dashboard says everything's fine. Free, in your inbox.